For more than 30 years, Thomas Fletcher followed one rule: Put it in Act!™. This customer story shows how Fletcher used Act! to track customers and workshop attendees, send targeted communications, and build a contact database that helped power a multimillion-dollar business sale. When he launched Momento, his new team chose Act! over larger platforms, including Salesforce and Microsoft Dynamics. Read the story to learn from Fletcher’s experience.

View: How Act! Helped Power a Multi-Million Dollar Business and Is Now Fueling the Next Chapter